Wipro’s Standout Videos at HIMSS
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Background & Problem Statement

The healthcare industry grapples with constant change, demanding efficient solutions to manage data, improve patient care, and streamline operations. HIMSS, the annual Healthcare Information and Management Systems Society conference, is a bustling hub for healthcare professionals and organizations seeking cutting-edge technology solutions.

Standing out amongst the multitude of technology providers at HIMSS, presented a significant challenge for Wipro. They needed to effectively communicate their diverse healthcare solutions and case studies within a limited timeframe and capture the attention of a diverse set of healthcare professionals in a busy event setting.

Creative approach

We harnessed the power of animation to stand out from the sea of technology service providers at HIMSS, and produced 9 business impact stories in about 45 days. Each video had a custom designed storyboard, 2D animation, kinetic typography, sharp scripts and voice overs - a combination that lent itself to engaging storytelling around complex healthcare technology solutioning.

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Provider Case Study
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