The healthcare industry grapples with constant change, demanding efficient solutions to manage data, improve patient care, and streamline operations. HIMSS, the annual Healthcare Information and Management Systems Society conference, is a bustling hub for healthcare professionals and organizations seeking cutting-edge technology solutions.
Standing out amongst the multitude of technology providers at HIMSS, presented a significant challenge for Wipro. They needed to effectively communicate their diverse healthcare solutions and case studies within a limited timeframe and capture the attention of a diverse set of healthcare professionals in a busy event setting.
We harnessed the power of animation to stand out from the sea of technology service providers at HIMSS, and produced 9 business impact stories in about 45 days. Each video had a custom designed storyboard, 2D animation, kinetic typography, sharp scripts and voice overs - a combination that lent itself to engaging storytelling around complex healthcare technology solutioning.